Prima Materia Creative
©
Alchemy by Design
PRIMA MATERIA CREATIVE
PRIMA MATERIA CREATIVE
Alchemy by Design
PRIMA MATERIA CREATIVE
PRIMA MATERIA CREATIVE
Alchemy by Design
PRIMA MATERIA CREATIVE
Alchemy by Design
[Who am I?]
Hi, I'm Kristin. A Multidisciplinary Art + Creative Director.
My approach to design and direction focuses on creating
moments of meaningful connection.
Guided by the belief that powerful visual storytelling drives positive change and creates lasting impact
[01]
Projects
[01]
Projects
[01]
Projects
Case Studies
[02]
Creative Lens
[02]
Creative Lens
[02]
Creative Lens
My philosophy is rooted in impact and connection.
Design is dynamic and ever-evolving and our decisions as designers have cascading effects. I believe in design that delivers enduring value, not solely momentary delight. The craft of design is balancing analytical thinking with intuition, tradition with innovation, and form with function. Harmonizing an artist’s subjective awareness with a designer’s objective principles. I aim to craft experiences that adapt to changing contexts. Every element in my work serves a purpose, every decision creates a ripple effect, and every project is an opportunity to transform ideas into meaningful reality.
[03]
Process
[03]
Process
Creative Alchemy
For the past 10 years I have operated under the studio name Prima Materia Creative. A name derived from the facets of alchemy, the ancient art of transformation. In alchemy, Prima Materia represents the elemental substance from which all creation emerges. It reminds us that every solution begins as formless potential. This perspective helps me maintain openness and curiosity at the start of each project, allowing for truly transformative solutions to emerge. Whether I am working on brand development, websites, videos, social media, print, or experiential projects the method is the same.
This process is rarely linear. Going forward and backward and forward again in circuitous motion. It is just a container for discovery.
01
Dissolution
Begin with the breakdown. Deconstructing the project into its fundamental components involves deep immersion in client objectives and market context. Thorough research helps to define the problem and identify key challenges and opportunities. Only the essential elements remain.
02
Purification
Insights emerge from the chaos. Core messages and themes are distilled and strategic direction begins to clarify. Initial concepts begin to form as visions are refined and patterns surface. Iterative exploration brings elements into focus as the shapes further solidify.
03
Transformation
Abstract concepts begin to evolve into tangible solutions. Discovery of visual languages and systems are continuously refined based on integrated feedback. Cohesive frameworks emerge. Each variation draws closer to balancing form and function.
04
Integration
All elements unite into a cohesive whole. Refinement and polish of deliverables, implementation across various platforms and mediums, and thorough documentation. Ensuring practical application and effectiveness.
05
Impact
The ultimate goal is to create enduring value. Building sustainable systems, and setting the foundation for long-term evolution. Meaningful, purpose-driven outcomes that foster connection. Creating true transformation through design.
01
Dissolution
Begin with the breakdown. Deconstructing the project into its fundamental components involves deep immersion in client objectives and market context. Thorough research helps to define the problem and identify key challenges and opportunities. Only the essential elements remain.
02
Purification
Insights emerge from the chaos. Core messages and themes are distilled and strategic direction begins to clarify. Initial concepts begin to form as visions are refined and patterns surface. Iterative exploration brings elements into focus as the shapes further solidify.
03
Transformation
Abstract concepts begin to evolve into tangible solutions. Discovery of visual languages and systems are continuously refined based on integrated feedback. Cohesive frameworks emerge. Each variation draws closer to balancing form and function.
04
Integration
All elements unite into a cohesive whole. Refinement and polish of deliverables, implementation across various platforms and mediums, and thorough documentation. Ensuring practical application and effectiveness.
05
Impact
The ultimate goal is to create enduring value. Building sustainable systems, and setting the foundation for long-term evolution. Meaningful, purpose-driven outcomes that foster connection. Creating true transformation through design.
[03]
Process
Creative Alchemy
For the past 10 years I have operated under the studio name Prima Materia Creative. A name derived from the facets of alchemy, the ancient art of transformation. In alchemy, Prima Materia represents the elemental substance from which all creation emerges. It reminds us that every solution begins as formless potential. This perspective helps me maintain openness and curiosity at the start of each project, allowing for truly transformative solutions to emerge. Whether I am working on brand development, websites, videos, social media, print, or experiential projects the method is the same.
This process is rarely linear. Going forward and backward and forward again in circuitous motion. It is just a container for discovery.
01
Dissolution
Begin with the breakdown. Deconstructing the project into its fundamental components involves deep immersion in client objectives and market context. Thorough research helps to define the problem and identify key challenges and opportunities. Only the essential elements remain.
02
Purification
Insights emerge from the chaos. Core messages and themes are distilled and strategic direction begins to clarify. Initial concepts begin to form as visions are refined and patterns surface. Iterative exploration brings elements into focus as the shapes further solidify.
03
Transformation
Abstract concepts begin to evolve into tangible solutions. Discovery of visual languages and systems are continuously refined based on integrated feedback. Cohesive frameworks emerge. Each variation draws closer to balancing form and function.
04
Integration
All elements unite into a cohesive whole. Refinement and polish of deliverables, implementation across various platforms and mediums, and thorough documentation. Ensuring practical application and effectiveness.
05
Impact
The ultimate goal is to create enduring value. Building sustainable systems, and setting the foundation for long-term evolution. Meaningful, purpose-driven outcomes that foster connection. Creating true transformation through design.
[04]
Testimonials
[04]
Testimonials
[04]
Testimonials
Collaborations and Connections.
I'm grateful for the opportunity to have worked with, guided, and learned from so many amazing humans over my career thus far.
Kristin stood out as a key influence during my time there. As a design lead, she has a special ability to break down ideas and communicate them through clear, thoughtful storytelling. Even in voice-only meetings, her calm tone and sharp analysis made every discussion valuable. What I appreciated most was how she could explain not just what we were doing, but why — always adding purpose and strategy to the design work I would later translate into code. I’m grateful for the opportunity to learn from her.
Gabriela
Junior Frontend Web Dev
Rita Group
Kristin stood out as a key influence during my time there. As a design lead, she has a special ability to break down ideas and communicate them through clear, thoughtful storytelling. Even in voice-only meetings, her calm tone and sharp analysis made every discussion valuable. What I appreciated most was how she could explain not just what we were doing, but why — always adding purpose and strategy to the design work I would later translate into code. I’m grateful for the opportunity to learn from her.
Gabriela
Junior Frontend Web Dev
Rita Group
Kristin stood out as a key influence during my time there. As a design lead, she has a special ability to break down ideas and communicate them through clear, thoughtful storytelling. Even in voice-only meetings, her calm tone and sharp analysis made every discussion valuable. What I appreciated most was how she could explain not just what we were doing, but why — always adding purpose and strategy to the design work I would later translate into code. I’m grateful for the opportunity to learn from her.
Gabriela
Junior Frontend Web Dev
Rita Group
I worked with Kristin for over 8 years. Her vast knowledge of design, art direction, color theory, branding, brand development, technology, digital platforms, design software, design systems, web accessibility and UX/UI make her an indispensable part of the team. In addition to the above skillset, Kristin is driven and passionate. She works to create meaningful solutions on screen with the end user in mind. She has a thirst for learning and in this technologically driven fast paced industry, that thirst is priceless. She is always sharing her knowledge and empowering the team along with the entire organization. I was fortunate to collaborate and learn from her on numerous photoshoots where her art direction skills shined. She understands color, lighting, styling, retouching and so much more to yield the ultimate shots that were used across the entire organization in both digital and print pieces.
Selina
Art Director
Nature's Bounty
I worked with Kristin for over 8 years. Her vast knowledge of design, art direction, color theory, branding, brand development, technology, digital platforms, design software, design systems, web accessibility and UX/UI make her an indispensable part of the team. In addition to the above skillset, Kristin is driven and passionate. She works to create meaningful solutions on screen with the end user in mind. She has a thirst for learning and in this technologically driven fast paced industry, that thirst is priceless. She is always sharing her knowledge and empowering the team along with the entire organization. I was fortunate to collaborate and learn from her on numerous photoshoots where her art direction skills shined. She understands color, lighting, styling, retouching and so much more to yield the ultimate shots that were used across the entire organization in both digital and print pieces.
Selina
Art Director
Nature's Bounty
I worked with Kristin for over 8 years. Her vast knowledge of design, art direction, color theory, branding, brand development, technology, digital platforms, design software, design systems, web accessibility and UX/UI make her an indispensable part of the team. In addition to the above skillset, Kristin is driven and passionate. She works to create meaningful solutions on screen with the end user in mind. She has a thirst for learning and in this technologically driven fast paced industry, that thirst is priceless. She is always sharing her knowledge and empowering the team along with the entire organization. I was fortunate to collaborate and learn from her on numerous photoshoots where her art direction skills shined. She understands color, lighting, styling, retouching and so much more to yield the ultimate shots that were used across the entire organization in both digital and print pieces.
Selina
Art Director
Nature's Bounty
Kristin was so easy to talk to, I really enjoyed my conversation with her! I've been feeling kind of lost and unsure on what I want to do career-wise in design, but Kristin was able to give such helpful insights and actionable steps that I could do to help me figure things out. She also sent some design resources which I greatly appreciate!
Kathy
Mentee
ADPlist
Kristin was so easy to talk to, I really enjoyed my conversation with her! I've been feeling kind of lost and unsure on what I want to do career-wise in design, but Kristin was able to give such helpful insights and actionable steps that I could do to help me figure things out. She also sent some design resources which I greatly appreciate!
Kathy
Mentee
ADPlist
Kristin was so easy to talk to, I really enjoyed my conversation with her! I've been feeling kind of lost and unsure on what I want to do career-wise in design, but Kristin was able to give such helpful insights and actionable steps that I could do to help me figure things out. She also sent some design resources which I greatly appreciate!
Kathy
Mentee
ADPlist
Kristin is an amazing mentor! We had a wonderful session about my confusion on how to work in a startup as a junior designer, she generously shared her experience, constructive advice, opinions and super helpful resources, I've learned a lot from her.
Lin
Mentee
ADPlist
Kristin is an amazing mentor! We had a wonderful session about my confusion on how to work in a startup as a junior designer, she generously shared her experience, constructive advice, opinions and super helpful resources, I've learned a lot from her.
Lin
Mentee
ADPlist
Kristin is an amazing mentor! We had a wonderful session about my confusion on how to work in a startup as a junior designer, she generously shared her experience, constructive advice, opinions and super helpful resources, I've learned a lot from her.
Lin
Mentee
ADPlist
I met with Kristin with a lot of questions about freelancing and feeling a little lost in terms of my own plans and strategy. Her perspective as an experienced freelancer was so honest, refreshing and insightful. I'm so glad I got to meet with her and I'm feeling more encouraged now to keep exploring and learning who I am as a designer. The resources she shared are also so helpful!
Elaine
Mentee
Parsons School of Design
I met with Kristin with a lot of questions about freelancing and feeling a little lost in terms of my own plans and strategy. Her perspective as an experienced freelancer was so honest, refreshing and insightful. I'm so glad I got to meet with her and I'm feeling more encouraged now to keep exploring and learning who I am as a designer. The resources she shared are also so helpful!
Elaine
Mentee
Parsons School of Design
I met with Kristin with a lot of questions about freelancing and feeling a little lost in terms of my own plans and strategy. Her perspective as an experienced freelancer was so honest, refreshing and insightful. I'm so glad I got to meet with her and I'm feeling more encouraged now to keep exploring and learning who I am as a designer. The resources she shared are also so helpful!
Elaine
Mentee
Parsons School of Design
Kristin was so knowledgeable, authentic, and easy to speak with. I got the insights I was looking for from an experienced design professional on the role of design systems in her experiences. I even had the bonus of discussing a little about art in design.
Joe
CEO + Consultant
Kristin was so knowledgeable, authentic, and easy to speak with. I got the insights I was looking for from an experienced design professional on the role of design systems in her experiences. I even had the bonus of discussing a little about art in design.
Joe
CEO + Consultant
Kristin was so knowledgeable, authentic, and easy to speak with. I got the insights I was looking for from an experienced design professional on the role of design systems in her experiences. I even had the bonus of discussing a little about art in design.
Joe
CEO + Consultant