As an art director and designer I am looking to craft stories and experiences that create meaningful connections between consumers and brands. I believe in the power of partnership and approach every project as a collaborative, communicative relationship with my client. Through this dialogue I listen, question, absorb, and challenge. My creative solutions take a variety of forms — logos, websites, advertising, and promotional materials — but they all stem from a passion for creating connection through immersive, evocative visuals and experiences.

I started my creative journey as a photographer and filter each project through that unique lens. This view point allows me to create graphic synergy through heightened attention to texture, color, shape, light, and movement. The past 10 years of my career have included roles both in-house and freelance, with experience working in large corporations all the way down to small studios. In 2017 I started working under the studio name, Prima Materia Creative. My newest endeavor is sharing my knowledge and lessons so far via a blog as well as on medium.

Giving back to the creative community is important to me. Through the Parsons School of Design meet-a-mentor program and ADPlist.org I’ve had the opportunity to work 1-on-1 with younger designers and those looking to break into the industry. I’ve also served as a panelist and judge at portfolio reviews and design events.