In the intricate dance between light and shadow, my journey as a creative began through the lens of a camera. As a photographer, I developed an intimate understanding of how texture, color, shape, and movement could weave together to create compelling narratives. This foundation would become the cornerstone of my evolution into a multidisciplinary Art Director, where each project is viewed through this distinctive lens.

My approach to design and direction focuses on creating moments of meaningful connection. Every project begins as a blank canvas, waiting to be filled with purpose-driven storytelling that bridges the gap between brands and their audiences. Through my studio, Prima Materia Creative, I've cultivated a practice that transforms abstract concepts into tangible, emotive experiences.

My work extends beyond just creating visuals; it's about building comprehensive systems. These systems, whether brand or design, are the container that allow the work to maintain integrity, spark resonance, and foster continued evolution.

My creative philosophy is built on the power of partnership. When working with a client or teammate it is a collaborative dialogue where listening becomes as crucial as creating. Whether crafting brand identities, designing immersive websites, or developing campaigns, I believe the most impactful work emerges from this intersection of shared vision and strategic thinking.

The past twenty years has shaped my perspective through varied experiences - from the structured ecosystems of large corporations, the intimate partnerships of boutique studios, and the nimble atmosphere of start-ups. This diversity has enhanced my ability to adapt and innovate while maintaining a consistent focus on quality and strategic objectives. As a leader, I've learned to foster environments where creativity thrives, guiding teams toward solutions that not only meet business goals but push creative boundaries.

Beyond my commercial work, I'm deeply committed to nurturing the next generation of creative talent. Through mentorship programs at Parsons School of Design, Rita Group and ADPList.org, I share the insights gained from my journey, helping emerging and established designers navigate their own paths in the industry. This commitment to giving back extends to my role as a panelist, speaker, and judge at design events, where I contribute to the broader dialogue within our creative community.

In an ever-evolving creative landscape, I continue to seek new ways to craft meaningful stories and experiences. Whether through innovative brand initiatives, strategic planning, or collaborative leadership, my work remains grounded in the fundamental belief that powerful visual storytelling can drive positive change and create lasting connections.