Project: Brand Video Collection
Role: Art Direction
Brief: Concept and execute “evergreen” videos for each brand in the company portfolio. These videos were to be used on our e-commerce channels as part of the product listings for Amazon, Target, and Walmart, as well as social media and other e-commerce placements. The intention was to create brand awareness through content that could live anywhere for an extended period of time, and had the ability to be modified as needed to accommodate new product launches. One in five Amazon shoppers prefer to learn about new products and brands via video (over images), and The Bountiful Company saw an over 9% increase in conversion with best practice enhanced content from 2020-2021.
Challenge: These videos were produced at the beginning of 2020 and our strategies had to shift to account for the inability to shoot live on set. 
Collaborators: Marissa Dubin, copywriter, Polyester Studio, animation.

Process
This concept was one of three, chosen for it’s simplicity, effectiveness, and bright persona; echoing the brand traits. One of my favorite parts of the process was working with the animators to create the world that our story lives in. Taking that a step further, I chose music that felt, light, fresh, and happy.

Mood Boards

Chosen Concept

Alternate Concepts