We were brought on to the Trish McEvoy team to start a collection of digital make-up application illustrations for use in print collateral and digital marketing. Using the brand's existing facechart illustration as our skeleton we worked directly with Trish and her team to digitally create the makeup looks from the collections each season. It was important to create realistic textures, layering and show brush techniques unique to Trish's application method. We also worked on email blasts focused on elevating the design aesthetic and increasing conversion.
