Project: Nature’s Bounty Beauty Launch Campaign
Role: Art Direction + Design
Brief: Create paid social content for the launch campaign of Nature’s Bounty Beauty Gel Supplements. This campaign was specific to Pinterest.
Process: This line of products was developed to target a different area of the business as well as capture the attention of a younger consumer. We wanted to elevate and differentiate these products from the main supplement line. Marrying high-end beauty with wellness. Using vibrant colors, texture, and light to create luxe and playful stories.
Collaborators: Selina Wuthenow, art director/designer. Marissa Dubin, copywriter.Thomas Arato, photographer. Silhouette Studios, retouching.
Photography
Final Pins
