Project: Brand Video Collection
Role: Art Direction
Brief: Concept and execute “evergreen” videos for each brand in the company portfolio. These videos were to be used on our e-commerce channels as part of the product listings for Amazon, Target, and Walmart, as well as social media and other e-commerce placements. The intention was to create brand awareness through content that could live anywhere for an extended period of time, and had the ability to be modified as needed to accommodate new product launches. One in five Amazon shoppers prefer to learn about new products and brands via video (over images), and The Bountiful Company saw an over 9% increase in conversion with best practice enhanced content from 2020-2021.
Challenge: These videos were produced at the beginning of 2020 and our strategies had to shift to account for the inability to shoot live on set. 
Collaborators: Dan Jordon, copywriter, Polyester Studio, animation.

Process
This was a fun project. My writing partner Dan was a great collaborator. We were aligned from the beginning on the visions we had for this concept. The Pure Protein consumer is greatly varied, with lots of interests and needs. The common threads though are accessible nutrition for their busy, active lives. A bridge between their day to day responsibilities and their fitness goals. Something that tastes great and fuels them for whatever they need to do and wherever they need to go.

Mood Boards

Chosen Concept

Alternate Concept